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Advertising prices

Prices for placement of full-color advertising modules in the journal “Kholodilnaya Tekhnika” in Roubles

Sizes of advertisement modules
and technical specifications for a layout

Size of format of the front cover of the journal is accepted as follows
210 mm (width) x 290 mm (height) – trim size;
220 x 300 mm – size before trimming.
All significant elements of the design inside the layout should be placed not nearer than 5 mm from the line of edge (trim size format).


Sizes of formats of the 2d, 3d and 4th covers of the journals and internal pages of the magazine are accepted as follows
210 x 290 mm – trim size
220 x 300 mm – size before trimming. All significant elements of the design inside the layout should be placed not nearer than 5 mm from the line of edge (trim size format).
Sizes of formats of the advertisement on inside pages of the journals are accepted as follows
1/2 of the page (horizontally):
The variant “with margins” along the layout perimeter – print format is 185 x 128.5 mm
The variant of the layout “for edge” – before trimming format is 220 x 148 mm 1/2 of the page (vertically):
The variant “with margins” along the layout perimeter – printed format is 90 x 262 mm The variant of the layout “for edge” – format before trimming is 105 x 300 mm
1/3 of the page (horizontally): 180 x 80 mm 1/3 of the page (vertically): 58.5 x 262 mm 1/4 of the page: 90 x 128.5 mm
All significant elements of the design inside the layout should be placed not nearer than 5 mm from the line of trimming (trim size format).

Formats of illustrations

· raster
Color images must be in TIFF format, preferred color regime is CMYK
(Please note! Total quantity of colors shouldn’t exceed 310 %),
must be provided in 300 dpi resolution.
Black-white (Bitmap) pictures must be in TIFF format and provided in 800 dpi resolution.

· vector (fonts should be converted into curves)
EPS format, CMYK color model are preferred.
Please note! Total quantity of colors in raster objects shouldn’t exceed 310%. No spot colors should be use.